Liz Claiborne and Chico are tried and true retail favorites. Liz Claiborne was the first fortune 500 company that was founded by a women. Liz Claiborne also was the first store that merchandised their collection. Previously, apparel was merchandised by shirt, pant, jacket etc.. Liz Claiborne revolutionized the way department stores arranged clothing for sale and created the role of fashion merchandising as we know it today. This is evident in Liz Clairborne cohensive collections. You can find Liz Claiborne at your local JC Penney’s. Affordable on trend styles.
Black and White trend
The infamous “emerald green”
The versatile zip front cardigan. You can get styling ideas here.
We are still seeing geometric prints this spring.
My personal favorite is the purple jacquard ankle pants. I was so tempted to put them in my shopping cart. Most importantly the value of each garment. The price points are $25 to $35. You can find these items here.
Our Golden Girl brand is Chico’s. Don’t you love Chico’s? Chico’s is my go to for my romantic gals who are enjoying the second stage of their lives. Chico’s offers current looks that accommodates a range of size and body types.
Blue and black is continuing its trend this spring.
Chico’s is known for it’s Mexican folk art and artisans style garments.
Chico’s has a “So slimming technology” that smooths and flatters. Special stitching on the interior from hip to hip, for a super slimming effect.








