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【腦圖分享】如何創(chuàng )建和管理一款產(chǎn)品

【腦圖分享】如何創(chuàng )建和管理一款產(chǎn)品

作者: 低代碼架構師Kaiwen
閱讀數:404
更新時(shí)間:2024-02-23 20:34:49
【腦圖分享】如何創(chuàng  )建和管理一款產(chǎn)品
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  • 核心原則:以產(chǎn)品營(yíng)銷(xiāo)策劃為主線(xiàn),輔以產(chǎn)品交付與實(shí)施,是一個(gè)系統工程
  • 核心步驟簡(jiǎn)記:題目案模優(yōu)評策
  • 主要分析模塊
    • 行業(yè)分析
      • 目標:建立行業(yè)環(huán)境認知模型
      • 分析模型
        • 宏觀(guān)環(huán)境與企業(yè)資源
          • SWOT
          • PEST
        • 行業(yè)環(huán)境
          • 價(jià)值鏈
          • 供應鏈
          • 關(guān)鍵成功因素
          • 生命周期
          • 發(fā)展階段
          • 集中度
          • 穩定性-結構行為業(yè)績(jì)
      • 方法
        • 研報
        • 公開(kāi)報道
        • 行業(yè)內上市公司財報
    • 市場(chǎng)調研
      • 目標:弄清行業(yè)市場(chǎng)概況、市場(chǎng)細分維度、核心參與者競爭狀況,輔助確定市場(chǎng)定位
      • 方法:
        • 權威報告
        • 研報
        • 專(zhuān)業(yè)網(wǎng)站,如36Kr、財新分析
        • 調查問(wèn)卷
        • 專(zhuān)業(yè)人士訪(fǎng)談
          • 網(wǎng)絡(luò )
          • 面談
        • 現場(chǎng)觀(guān)察
        • 實(shí)驗
        • 競爭情報

        • 細分市場(chǎng)劃分STP
        • 目標市場(chǎng)選擇
        • 競爭五力模型
        • 市場(chǎng)結構分析:產(chǎn)品、地區、消費群年度變化
        • 市場(chǎng)競爭
          • 市場(chǎng)對比
          • 渠道分析
          • 產(chǎn)品/技術(shù)創(chuàng )新
          • 競爭實(shí)力與策略
          • 財務(wù)對比
        • 競爭戰略:成本領(lǐng)先、差異化、集中一點(diǎn)
    • 客(用)戶(hù)分析
      • 目標:搞清楚客戶(hù)的為什么購買(mǎi),解決客戶(hù)什么痛點(diǎn)或需求,發(fā)現核心矛盾
        • B端:現存痛點(diǎn),客戶(hù)不會(huì )為了好奇去花錢(qián)
        • C端:需求或潛在需求
      • 方法:
        • 調查問(wèn)卷
        • 專(zhuān)業(yè)人士訪(fǎng)談
          • 網(wǎng)絡(luò )
          • 面談
        • 現場(chǎng)觀(guān)察
        • 實(shí)驗
        • 競爭情報
        • 競品調查
      • 分析模型
        • 購買(mǎi)者行為研究
          • 企業(yè)購買(mǎi)行為
          • 用戶(hù)購買(mǎi)行為
        • 矛盾分析法
    • 產(chǎn)品策劃
      • 目標:確定產(chǎn)品核心價(jià)值點(diǎn)、品牌等
      • 關(guān)鍵要素
        • 產(chǎn)品核心價(jià)值
        • 品牌
          • 商標
          • 域名
          • Logo
        • 概念包裝
    • 產(chǎn)品設計
      • 目標:形成指導產(chǎn)品研發(fā)、測試、交付的關(guān)鍵約束性文件

        • 價(jià)值概念設計
        • 關(guān)鍵價(jià)值點(diǎn)
        • 產(chǎn)品參與方建模
        • 功能性需求
          • 用戶(hù)使用流程圖
          • 原型圖
          • UI設計圖
          • 數據邏輯圖
          • 關(guān)鍵交互
        • 非功能需求
          • 財務(wù)需求
          • 客服需求和影響
          • 6.3 結算需求和影響
          • 6.4 商業(yè)數據分析需求
          • 6.5 整合需求
          • 6.6 操作需求
          • 6.7 法務(wù)需求
          • 6.8 安全需求和影響
          • 6.9 性能需求
          • 6.10 其他需求和影響
        • 產(chǎn)品風(fēng)險
          • 政策風(fēng)險
          • 7.2 合規風(fēng)險
          • 7.3 架構評估
          • 7.4 安全風(fēng)險
          • 7.5 欺詐信息風(fēng)險
          • 7.6 商務(wù)談判的風(fēng)險
          • 7.7 外部合作的風(fēng)險
          • 7.8 網(wǎng)上數據傳輸風(fēng)險
          • 7.9 不當使用風(fēng)險
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